Giving Back

We strongly believe it's our responsibility to give back to the community. Though we are overwhelmed with request to sponsor good causes and events - each of them equally valuable - we've decided to focus on one major charity project per year. Why? Because we are convinced that this will enable us to really make a change.

2019

Cleaning up the oceans:

hands on and getting things done !

You know that 'Yes!' feeling when you read an article about a cause that is close to your heart, don't you?! Well that's how we felt when we read about the 4Ocean initiative. 

One pound at a time, 4Ocean is giving new life to reclaimed ocean plastic and eliminating the need for virgin plastics while teaming up with manufacturers. One of their main sources of funding is the sale of bracelets and other items that are made out of recycled plastics. Taking it one step further, besides cleaning up and saving the lives of sea creatures and their marine habitat, they are actively raising awareness to support and protect them in the future. 4Oceans actually increases quality for both nature and humans. The Ocean Plastic Recovery campaign creates jobs for local fisherman and improves the quality of their life in their communities.  

2018

Thinking about our customers' 

health, as well as our pets'... 

an IML that helps us to Think Pink.

For a lot of people their pet is always there. In times of wellbeing, we don't realise it enough though. However, in times of prolonged sickness, we again appreciate just how important our pets really are. 

The fantastic relationships people have with their pets during treatment for cancer has become more and more under the scrutiny of health care professionals. In one of the hospitals in Brussels you can now visit patients and bring their pet along. It's called the Samsonhouse, referring to a very popular Flemish TV dog character. It underlines the importance of a pet helping people to get better. 

As part of the work is being done to support people with cancer, we have decided to Think Pink and produce a special carrier to celebrate their 10 year anniversary; the cat and dog small animal carrier. Made to our exacting standards, for every one of these special edition carriers sold, we will donate to this most deserving of charities, After all breast cancer, in the main, affects women... and a lof of these women are pet owners. 

2017

Meet DreamCATchers !

A café on a quiet side street in the heart of downtown Ghent. Two motivated ladies with a big love for cats followed their dreams: rehoming stray cats. A novel idea, a café where you can meet eligible felines up for adoption. Coziness is key, with no signs of the traditional sad cattery around. Visit as often as you like till you find a perfect match.

The ultimate goal for DreamCATchers is to find the perfect home for their temporary guests and help as many strays as possible. Each cat that's up for adoption here is unique. MODERNA and DreamCATchers found a match in each other. A combination of a mutual sense of wellbeing for all cats and a shared ecological vision made sure this project got our full attention. 

2016

The year of Aurélie
and guide dog Nalu 

Nalu, a black labrador retriever who was destined for a special mission in life. At the age of 7 weeks she was selected by the non-profit organisation 'Friends of the Blind and Visually impaired' to be trained as a seeing-eye dog. MODERNA took up the full responsiblity of sponsoring the training process.

One cannot undererestimate the responsibilities of seeing-eye dog. Along with the day to day commands, during an intensive training course, they are taught to recognise life threatening situations such as dangerous odors, sounds and obstacles, as well as ever changing traffic conditions and above all keeping their focus on their partner without being distracted for even a second.

After completing the training, Nalu was matched with Aurelie, who also had to go through a intense selection process prior to being matched up. The point where Aurelie and Nalu's road crossed was the start of a beautifull journey. 

Sustainability is about so much more than ecology.

It is about all the initiatives guiding our
organisations into future proof businesses.